Intercultural Business Communication And Simulation And Gaming Methodology Paperback

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Intercultural Business Communication And Simulation And Gaming Methodology Paperback

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Intercultural Business Communication And Simulation And Gaming Methodology Paperback

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874,00 DKK

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Beskrivelse

This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTERSIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues a explaining intercultural communication b research on intercultural business communication c the use of simulation and gaming methodology for the acquisition of communicative and crosscultural competence in business settings.
  • Brand: Unbranded
  • Kategori: Forretning, finans og jura
  • Format: Paperback
  • Forlag / Pladeselskab: Verlag Peter Lang
  • Længde: 402
  • Sprog: English
  • Fruugo ID: 435970748-914091044
  • ISBN: 9783039116881

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