Covering the general process of data analysis to finding collecting organizing and presenting data this book offers a completeintroduction to the fundamentals of data analysis. Using real-world case studies as illustrations it helps readers understand theories behind and develop techniques for conducting quantitative qualitative and mixed methods data analysis. With an easy-to-follow organization and clear jargon-free language it helps readers not only become proficient dataanalystsbut also develop the critical thinking skills necessary to assess analyses presented by others in both academic research and the popular media. It includes advice on: - Data analysis frameworks - Validity and credibility of data - Sampling techniques - Data management - The big data phenomenon - Datavisualisation - Effective data communication Whether you are new to data analysis or looking for a quick-reference guide to key principles of the process this book will help you uncover nuances complexities patterns and relationships among all types of data. . Language: English