Design Thinking For Strategy by Claude Diderich Paperback Book

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Design Thinking For Strategy by Claude Diderich Paperback Book

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Design Thinking For Strategy by Claude Diderich Paperback Book

  • Brand: Unbranded
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Beskrivelse

The business environment is changing more rapidly than ever before and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs make use of the available capabilities integrate requirements for financial success and provide competitive advantage.It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning iteratively observing customers and focusing on empathy as well as prototyping ideas and using customers to validate them.
  • Brand: Unbranded
  • Kategori: Forretning, finans og jura
  • Format: Paperback
  • Forlag / Pladeselskab: Springer Nature B.V.
  • Udgivelsesdato: 2020-15-10
  • Forfatter: Claude Diderich
  • Sprog: English
  • Antal sider: 232
  • Fruugo ID: 330094970-728463804
  • ISBN: 9783030258771

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