Aaker On Branding by David Aaker Hardback Book

249,00 DKK
+ 113,99 DKK Levering
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Aaker On Branding by David Aaker Hardback Book

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Aaker On Branding by David Aaker Hardback Book

  • Brand: Unbranded

249,00 DKK

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+ 113,99 DKK Levering

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249,00 DKK

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Aaker On Branding by David Aaker Hardback Book

Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles six branding books and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections it provides a story arc about creating a strong brand that involves understanding that brands are assets creating a compelling brand vision bringing the brand to life in the marketplace maintaining its relevance over time and managing the brand team to create clarity synergy and leverage.
  • Brand: Unbranded
  • Kategori: Biografi
  • Format: Hardback
  • Forlag / Pladeselskab: Morgan James Publish
  • Forfatter: David Aaker
  • Sprog: English
  • Antal sider: 220
  • Fruugo ID: 59069246-119691065
  • ISBN: 9781614488705

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  • STANDARD: 113,99 DKK - Levering mellem kl fre. 19 december 2025–tor. 25 december 2025

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