The Advertising Effect How To Change Behaviour by Ferrier & Adam & Chief Strategy Officer & CumminsRoss Paperback Book

329,00 DKK
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The Advertising Effect How To Change Behaviour by Ferrier & Adam & Chief Strategy Officer & CumminsRoss Paperback Book

The Advertising Effect How To Change Behaviour by Ferrier & Adam & Chief Strategy Officer & CumminsRoss Paperback Book

  • Brand: Unbranded
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The Advertising Effect How To Change Behaviour by Ferrier & Adam & Chief Strategy Officer & CumminsRoss Paperback Book

  • Brand: Unbranded
Price: 329,00 DKK
Sold by:
329,00 DKK
+ 78,49 DKK Shipping

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Description

The Advertising Effect examines how advertising influences consumer behaviour and the psychological principles underpinning it.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2014-05-28
  • Publisher / Label: Oxford University Pr
  • Author: Ferrier & Adam & Chi
  • Fruugo ID: 8017113-17324874
  • ISBN: 9780195593921

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