Omnipersonal Luxury by Albert Bensoussan Paperback

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Omnipersonal Luxury by Albert Bensoussan Paperback

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Omnipersonal Luxury by Albert Bensoussan Paperback

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Omnipersonal Luxury by Albert Bensoussan Paperback

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect onetoone with customers the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omnichannel marketing this book takes a deep dive into the concept of omnipersonal which enables you to connect your brand to relevant and individual experiences.
  • Brand: Unbranded
  • Kategori: Biografi
  • Format: Paperback
  • Forlag / Pladeselskab: Springer Nature Swit
  • Forfatter: Albert Bensoussan
  • Sprog: English
  • Antal sider: 178
  • Fruugo ID: 172311287-368371950
  • ISBN: 9783030857714

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